Dialog predicts three major trends in the automotive sector in 2020

02/25/2020


In 2020, what major factors and trends will define the automotive industry, and what impact will these trends have on car owners and passengers? Erik Peters, International Product Marketing Manager, Gary Macdonald, Marketing Director, and Rohith Pai, Business Development Director of Dialog Semiconductor Corp. each forecast the trends of the automotive industry in the coming year.

Erik Peters: Cars will increasingly become personalized user experiences.

How to define a car as yours? This will start with a new definition in 2020. A car is yours and more than just owning it, especially as car-sharing services like Zipcar continue to emerge. Instead, personalizing the automotive experience is something that users can take with them in the car. For example, the user's personalized data is stored, including car radio channel presets, car temperature preferences, contact contacts, etc., which can be managed through the APP on the smartphone to ensure that these personalized settings can be easily removed from The car is transferred to the next car, so that any car can immediately meet the individual needs of different users.

Perhaps the best example of this trend is the digital key, which enables car owners to use their smartphones as car keys, control door locks, start engines, and set up infotainment systems on the APP to replace traditional car keys. The first wave of automotive digital keys will enter the market this new year, laying the foundation for wider adoption of digital keys in the coming years.

    Gary Macdonald: 5G is bringing connected cars to the mainstream.

Throughout 2019, we have seen major telecommunications service providers finally fulfill their promise to provide 5G capacity. This year, we will see this service begin to spread in major cities, and one of the biggest impacts will be more mainstream adoption of connected cars.

Connected cars need to be able to detect and interact with their surroundings in real time, including other cars on the road, traffic lights and signs, roadblocks and everything. Automotive sensors can map and collect data in this environment, and collect at the speed of the vehicle, requiring low latency of 1 millisecond and a speed of 20GBps, which is only possible with 5G. Therefore, as 5G becomes more mainstream, more connected cars will emerge.

    Rohith Pai: Artificial intelligence will change the automotive experience from the inside out.

In 2020, we will see artificial intelligence (AI) further becoming part of the automotive experience, both inside and outside the car.

From the car's perspective, applications such as interactive virtual assistants, intelligent driving support systems, and voice-controlled user interfaces will change the way drivers and passengers interact with cars.

From the outside, AI will be critical to sensors, cameras and radars that monitor and report driving conditions in real time. AI helps cars develop situational awareness of how to respond to their surroundings. For example, if a vehicle detects road icing, the AI will know and automatically turn on four-wheel drive to slow down safely.